Does ever really ever really feel like Valentines day? The only way I can tell is when I go to Target and stumble upon the bright pink aisle telling me to buy chocolates, teddy bears, etc…
The media plays into this by integrating love themed stories into every day shows. To either encourage participation in the love affair or smite the single life.
I dislike the forced lubby-dubby and happy go-lucky nature of this “holiday” because all it is is a money grubbing scheme. Why limit the love affairs to a single day, when if you really love someone your consistent throughout the relationship.
The target audience are definitely couples, who may feel forced to spend money on material things that wont matter in a week.